SEO Digital Marketing Services

Importance of Web & Online Marketing

Importance of Web & Online Marketing:

  • A web site is the most important component of a company's marketing plan. It's the central hub for messaging efforts and should have all other marketing materials allocated to it.

  • As web technology has progressed over the years, it has yielded many tools to be used in conjunction with web/online marketing efforts, such as social media, Blogs and RSS feeds to name a few.

  • Taking advantage of these resources and holding true to current and effective web practices, our web design and development solutions are customized to meet our client needs.

Check at our competency areas here

Modus as Digital Marketing Solution Provider

Modus as Digital Marketing Solution Provider:

  • Modus is a one stop solution provider for professional website with full range of web services including high-class website development, custom web programming from a simple web page to the complex solutions and search engine friendly websites. We work closely with our global clients and take up the complete responsibility of project development from planning, execution to on-going support.

  • Maintain the corporate website of one of the top 3 IT Services Company in India. We have a cross-disciplinary team of seasoned professionals in information, interaction, visual communication design, and front-end developers specializing in user experience design supporting the client.

Modus as Digital Marketing Solution Provider

Modus as Digital Marketing Solution Provider:

  • Modus has successfully designed interfaces and delivered websites, microsites, large community platforms, corporate newsletters and mailers that are easy and delightful to use.

  • Our team represents an exceptional depth of experience and specialization in the planning, design, and implementation of high-profile, effective, and engaging website environments.

  • Our team of SEO experts provide exemplary SEO solutions for our client’s E-commerce websites with up-to-date SEO techniques.

Web Design and Digital Marketing Offerings

Web Design and Digital Marketing Offerings:

Web/Interface Design

Engaging our Audience. That's what we do. We craft beautiful user experiences for screens & devices. User interface design and user experience design process is woven around the user needs. We focus on genuine understanding of the requirements of the user early in the process before beginning the user experience design process. Modus Web Design Workflow and Process:

  • Identify
  • Ideate
  • Design
  • Develop
  • Launch
  • Post-launch

Coding and Technology:

Our developers are updated with the latest coding standards in the desktop and mobile medium. This helps us build websites that are highly engaging, secure and in par with the best in class.

SEO Services

Search Engine Optimization (SEO) Services

What is SEO and Why We Need it?

Search Engine Optimization (SEO) is a procedure (or) practice that brings in organic traffic to the website.

  • The finest solution to improve brand presence and increase in lead generation is by proper implementation of SEO techniques.

  • Modus Information Systems as a SEO services company offers top Search Engine Optimization (SEO) solutions.

  • The processes are built by our committed SEO specialists with diverse competencies to achieve best business results from our affordable & professional SEO services.

SEO Services We Offer

Below illustration shows the core elements of the website SEO services & SEO solutions provided by Modus.

Keywords Research

We do extensive keywords research for the website, landing page, any topic on below parameters:

  • Based on avg. search volume
  • Long tail keywords
  • Based on competition/difficulty
  • Keywords by competition
  • Keywords by seasonality
  • Local queries search
  • Related keywords/SERP based
  • Image search based keywords
  • Google Trends based keyword options

On-Page Optimization

On-Page SEO refers to settings that can be applied on the website so that it is optimized for search engines.

Major On-page Optimization changes which Modus is working on:

  • Optimized titles and description
  • Canonical Proper URL Structures
  • User friendly navigation (breadcrumbs, user sitemaps)
  • Optimized internal links
  • Text formatting (use of h1, h2, bold etc.)
  • Image optimization (image size, proper image names, use of ALT tag)
  • User friendly 404 pages and 301 links redirects
  • Top quality fresh content (This is always the most important SEO factor!)
  • External links (no broken links or links to 'bad' sites)

Off-Page Optimization

Unlike On-Page SEO, Off-page SEO refers to activities outside the boundaries of the webpage.

For Eg:

  • Sitemap creation for Search Engine (HTML and XML)
  • Google plus API integrations
  • Robot text updating
  • Link Building
  • Social book marking

Technical SEO

We take care of all the below technical SEO items for the websites we work on:

  • Crawl Error Fixes
  • Page speed issue fixing
  • Mobile friendliness check
  • Hreflang code fixes
  • Indexing/Robots.txt
  • Sitemap Updates (XML/HTML)
  • Schema markup audit
  • Broken inbound/outbound links
  • 404, 302, multiple redirect fixes
  • JS/CSS issue fixes
  • noindex page fixing
  • canonical issue/meta refresh fixes

Content Optimization

Below content optimization related activities also done for all the website for SEO enhancements

  • Replace or redirecting revamped pages to maintain performance
  • Internal link audit to improve page rankings
  • Eliminating duplicate content on the websites
  • Structure data coding for targeting featured snippets results
  • Maintaining reasonable internal links/cross links on the website
  • Regularly updating blog content for better organic traffic

Tech Specs Creation for New Products

Modus develops the pages to show the product's technical specifications for all new products so that Search Engine can crawl.

Promo and Landing Pages Creation with Responsive Web Design (RWD

Modus develops promo pages to promote the new products and creating landing pages to show the complete details about products with RWD to work fine in all devices.

Page Creations for End of Life Products

Modus creates EOL pages to retain the users within the site without losing the impression, thereby creating the new impressions for Search Engine and through this we can build the new links.

SEO Reporting

Modus SEO experts take care of below reporting activities in-terms of SEO initiatives:

  • Weekly, Monthly, YoY Reporting on all SEO KPIs (Traffic, Clicks, CTR, Impression, Orders, Revenue)
  • Keyword Rankings
  • Non-Brand Keywords Performance
  • Landing page conversion
  • Campaign performance (visits, orders, revenue)
  • Page speed insights
  • Bounce Rate

Website Maintenance

Regular and timely maintenance of websites is a critical task which many ignore. Not when you have a website maintenance agreement with Modus. We make sure your website is updated with the latest content and your search engine ranking stays on top.

Apart from updating your content on a regular basis, we can also clean-up the design, check coding errors and work towards improving the visibility and visitor count of the website through our specialized search engine optimization services.

Read more about other services from Modus

Call our Experts to get in touch!


  • Infosys
  • Lenovo